Firestone Drives America promotional tour shifts into gear

July 2, 2013
Sweepstakes, minor league baseball and college football roadshow tour stops drive awareness of brand.

Bridgestone Commercial Solutions announces its Firestone Drives America Tour, a traveling road show that will cross the country, celebrating an iconic American brand and introducing new Firestone commercial truck tires to fleets and drivers. It also gives Class 8-CDL holders the opportunity to enter the Drive a Firestone Sweepstakes; the grand prize – a special Firestone Edition Class 8 tractor, which will be on display during the tour.

The Firestone Drives America Tour hits the road July 16, stopping at select Minor League Baseball and NCAA College Football games along the way. This tour is part of the "Those With Drive, Drive a Firestone" campaign, which was first revealed in March and includes a series of activities across the United States celebrating the timeless "F-shield" and the state-of-the-art, trusted technology that continues to lead Firestone innovation.

"Firestone is rooted in a rich history of trust and innovation. For many, the F-shield is a source of confidence, pride and excitement," said Matthew Stevenson, vice president of marketing, Bridgestone Commercial Solutions. "This promotional tour showcases both the excitement and admiration of the Firestone name and our latest Firestone-brand tires – the FS591 steer, FD691 drive and FT491 all-position radials – and we are eager to bring this innovation to customers across the country through this unique tour."

The Firestone Drives America tour will stop at select Minor League Baseball games this summer and NCAA College Football venues this fall. The trucks provide attendees with the opportunity to see the special Firestone Edition Class 8 truck to be given away in the Drive a Firestone Sweepstakes as well as the innovation behind and performance benefits of the company's new line of Firestone eco-Products.

Tour attendees can talk to Firestone experts about how to achieve a lower cost per mile and any other questions they may have about Firestone tires. The first road show stop is July 16 in Akron, Ohio at the Akron Aeros game, Canal Park Stadium. To check out the road show tour schedule, visit www.firestonetrucktires.com.

The Firestone Drives America Tour concludes at the 2014 Mid-America Trucking Show in Louisville, Ky.

Minor League Baseball Tour stops (12)

July 16, 2013

Akron Aeros

vs. Erie SeaWolves

July 20, 2013

Kane County Cougars

vs. Lansing Lugnuts

July 22, 2013

Iowa Cubs

vs. New Orleans Zephyrs

July 26, 2013

Louisville Bats

vs. Scranton/Wilkes-Barre RailRiders

July 28, 2013

Indianapolis Indians

vs. Syracuse Chiefs

July 30, 2013

Nashville Sounds

vs. Las Vegas 51s

Aug. 4, 2013

Birmingham Barons

vs. Pensacola Blue Wahoos

Aug. 6, 2013

New Orleans Zephyrs

vs. Reno Aces

Aug. 8, 2013

San Antonio Missions

vs. Arkansas Travelers

Aug. 11, 2013

Round Rock Express

vs. Salt Lake Bees

Aug. 16, 2013

Gwinnet Braves

vs. Durham Bulls

Aug. 30, 2013

Fresno Grizzlies

vs. Colorado Springs Sky Sox

College Football Tour stops (8)

Sept. 7, 2013

Stanford University

vs. San Jose State

Sept. 14, 2013

University of Colorado

vs. Fresno State

Sept. 28, 2013

University of Missouri

vs. Arkansas State

Oct. 5, 2013

Mississippi State University

vs. LSU

Oct. 26, 2013

University of Miami

vs. Wake Forest

Nov. 9, 2013

ARMY

vs. Western Kentucky

Nov. 23, 2013

North Carolina State

vs. East Carolina

Nov. 30, 2013

Indiana University

vs. Purdue University

 

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