Car-O-Liner names new key accounts manager

Car-O-Liner, a leading global provider of collision repair equipment to the automotive aftermarket, has hired Peter Richardson as a key accounts manager.

In his new role, Peter will work closely with our OEM and MSO partners across North America to understand their needs and offer solutions that will enhance their business.

"We are excited that Peter is joining the Car-O-Liner family. He is a powerful addition to our team," said Jeff Kern, Car-O-Liner president of the Americas. "Establishing a strategic partnership with our customers is of high importance to us. Peter's knowledge of the industry is an asset to reinforce our relationships with key OEM and MSO partners."

Peter joins Car-O-Liner after 10 years at Shure Manufacturing where he was responsible for sales, marketing and customer service. Peter developed and managed Shure's long-term relationships with national automotive OEM equipment programs, as well as directed sales initiatives and strategies to increase brand awareness and sales both domestically and internationally. Before that, he spent 12 years at SBC Telecommunications in various sales and account management positions.