SAF-Holland rebrands remanufactured parts under Haldex REMAN
SAF-Holland is rebranding its remanufactured parts business as Haldex REMAN as it invests more time and energy into that sector of its business, growing the portfolio overall. This move comes in an effort to decrease confusion for customers, especially after the company acquired Haldex in March, 2023.
“Haldex is expanding its remanufactured product portfolio to respond to the rising demands in this segment as the number of older vehicles in the market increases,” said Brent Dinger, REMAN product manager.
Originally known as Like Nu, which Will Walls, SAF-Holland director of product management, aftermarket, noted did not resonate with customers, the company’s REMAN business only encompassed 16% of sales in 2023.
The unit includes remanufacturing for air compressors, control valves, air dryers, water pumps, air disc brake calipers, hydraulic calipers, and power steering, all of which the company will be investing in over the next year. Part of this investment includes dedicating SAF-Holland’s Marion, North Carolina facility solely to Haldex REMAN products, Dinger noted.
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“What's really neat about the Marion, North Carolina facility is that it gives us an advantage in the remanufacturing space, because they do all of our remanufacturing but they also are doing a lot of our specialty OEM products,” Dinger explained. “So, the guys that are doing the OEM products are also the guys that are doing remanufacturing. They're following the same processes, the same specs.”
At the Marion location, remanufactured parts will be tested and certified to like-new quality, the company stated, with consistent processes in a controlled environment. These brands will feature environmentally-friendly manufacturing processes to reduce GHG emissions and waste while still providing original performance specifications, Dinger concluded.
