NitroFill, a leader in nitrogen tire inflation products and programs introduced its new permanent tire protectant product, NitroShield. NitroShield protects tires against cracking, discoloration, aging and other damage caused by UV rays and ozone, while providing a glossy shine that can last the life of the treated tires, all in a single application.
Tires take a beating as they are exposed to UV rays, ozone and oxidation, as well as heat, brake dust and other harmful substances. NitroShield protects against these and other factors while maintaining the shiny appearance of a new tire, without the usual long-term maintenance effort or expense.
NitroShield is unique in the industry. Three features set NitroShield apart from other types of cleaners and protectants.
NitroShield is permanent. A single application is designed to maintain shine and protection throughout the life of the tire. Users are provided with small quantities to make touch-ups in case of curb dings or other unexpected incidents. However the initial coating and protection is formulated to last.
NitroShield is safe for the tire and the environment. It doesn’t cause tires to deteriorate more rapidly or damage them in any way. NitroShield is solvent free, water based, environmentally friendly and responsible to use.
Customers who purchase a NitroShield treatment, or a vehicle equipped with NitroShield, receive a free membership in the NitroShield Customer Care Club, a customer benefit program that includes tire repair and replacement coverage, roadside assistance and other valuable benefits.
Prior to its 2014 release, NitroShield’s performance and durability were tested and documented by a certified third party testing company and also underwent over five years of real world use.
NitroShield is designed for professional application by auto service technicians. Since NitroFill supplies tire maintenance solutions and protection programs to consumers via 6,500 auto dealership service departments, this means more than one third of North America’s franchise automotive dealerships may soon add NitroShield products. NitroShield is being offered to this dealer network as a completely new and separate opportunity to create more touches with customers and produce additional revenue opportunities. NitroShield is also being rolled out to independent tire dealers and service centers.
“We have so much confidence in the performance of NitroShield, that if a dealer’s customer experiences a flat tire or their tire is destroyed from a road hazard, we’ll pay that dealer directly to repair or replace the tire, and even provide roadside assistance if needed, to get the customer to the dealer,” said Jay Lighter, president of NitroFill, LLC.
