Hunter Engineering has redesigned its site as part of an overall design update, with an overall goal to enhance brand visuals across the company.
“For Hunter, the goal was a modern and consistent visual identity everywhere we interact with our customers and future customers,” said Tommy Maitz, Hunter director of marketing. “More importantly for existing and future Hunter customers, the new site provides a better user experience for exploring all of Hunter’s products.”
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As part of the redesign, the company now has over 30 new or redesigned components, a new product page layout, and revised site navigation.
“There’s more interactivity, more video, an enhanced mobile experience, and convenient access to content,” Maitz noted.
The overall project has also updated Hunter’s brand and social media guidelines, as well as its email and press release templates.
