Ask the Expert: Why do you recommend a fleet refinish its trucks?
Aug. 24, 2015
A fleet is a rolling billboard for a company's brand.
Q: Why do you recommend a fleet refinish its trucks?
Dan Szczepanik, Global Product Manager - Fleet & Manufacturing, Sherwin-Williams Automotive Finishes: There are two reasons to refinish a truck in a fleet. First and foremost is safety, making certain the truck is in good condition to meet DOT regulations. The second reason is brand identity. A fleet of trucks represent a brand - logo, color, overall condition. A fleet is a rolling billboard for a company's brand and you want the best possible impression on everyone who views your fleet. When a truck is on the road there are thousands of impression made and opportunities to promote the brand.
Information provided by: Sherwin-Williams Automotive Finishes
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