Jeff Nieman

Jeff Nieman serves as the senior vice president and chief operations officer at Merchants Fleet, where he oversees all operational functions, driving innovation and aligning strategies with the company’s mission to deliver exceptional client experiences and fuel growth in the evolving fleet management industry.

Prior to joining Merchants Fleet, Jeff held several key leadership roles at Hertz, where he gained extensive experience managing large-scale operations and implementing strategic initiatives. Over the course of his tenure, Jeff successfully led teams responsible for optimizing product operations, advancing field technology, and maintaining critical infrastructure. He also oversaw operations across multiple regions, managing sizable fleets and large employee teams while ensuring operational excellence and fostering innovation.

Jeff’s broad expertise and leadership in navigating complex operational challenges make him an invaluable asset to Merchants Fleet as the company continues to lead the industry with forward-thinking solutions.