Charlene Parlett
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Charlene Parlett

Executive Coach, Automotive Training Institute

Charlene is an Executive Coach at ATI, a Certified Profit First Professional, a former shop owner, and has been coaching since 2014. Charlene helps clients find the right solutions to their challenges and encourages them to make the changes that result in having the life they dreamed about when they got into business ownership. ATI's full-time certified coaches, including Charlene, have helped ATI's members earn over $3 billion in return on their coaching investment since ATI was founded. 

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Shop Management

Six ways to improve shop labor rate margins

Nov. 21, 2024
You can't control the rising costs associated with average wages and parts, but you can improve your labor rate margin with better time management and pricing.