Seagraves introduced a loyalty rewards program that has helped his sales.
This past year, Tom Seagraves, Mac Tools dealer in Columbia, MO, introduced a loyalty rewards program that has helped his sales. He punches the customer's loyalty card every time they spend $50. When the card has 10 punches ($500), Seagraves credits them $25. "I've had guys come on the truck and have competitions to see who would fill their punch card up first."
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