Yokohama Tire’s websites for commercial and consumer audiences have a new look and feel. The sites – yokohamatruck.com and yokohamatire.com – were rebuilt to improve the customer experience and make it easier to find the exact kind of tire and information customers are looking for.
“The emphasis on the redesign was to make the sites completely customer-focused,” said Alan Holtschneider, director of marketing, Yokohama. “Our goal was to rebuild them for better engagement and interactivity, dialogue, information empowerment, and a positive tire education experience.”
For Yokohama’s full line of commercial tires, yokohamatruck.com offers:
- Business-improving tools like the Tire Inspection Guide, which helps fleet customers identify the most common tire issues and fixes to keep their trucks on the road.
- Fleet-friendly items such as YTC’s Fuel Savings Calculator and Tire Inflation Pressure Calculator. The Fuel Savings Calculator provides fleet owners with comparative analysis on how much savings they can gain with Yokohama tires versus competitors’ tires. The Tire Inflation Calculator provides inflation recommendations based on load inputs and axle configurations.
Highlights of the redesigned yokohamatire.com include:
- Tire Finder with a redesigned layout and search filters for ease of use.
- A redesigned and more easily accessible Dealer Locator that allows the user to call the dealer, get directions, or link to their site for more information. Visitors can also filter the locator results to highlight tire retailers and auto dealers, as well as online exclusive retailers.
- Family pages that highlight lifestyle elements (performance, off-road, etc.) relevant to the respective lines.
- A Motorsports “hub” which houses expanded information on Yokohama’s on-road and off-road racing programs, a detailed roster and background on Team Yokohama drivers and ambassadors, as well as a method for drivers to register and/or claim against Yokohama’s contingency programs.
- Product Detail pages feature enhanced size and spec search functionality, and a redesigned tech table for easier navigation. These have been expanded to include dedicated racing tires, which can be found within the Motorsports hub.
- Expanded “Tires 101” to provide educational resources in areas such as choosing the right tire, understanding the sidewall, and tire maintenance and care.
