MacKay & Company and GenAlpha initiate co-marketing partnership

Aug. 13, 2019
MacKay & Company has entered a strategic partnership with GenAlpha to raise awareness of aftermarket best practices.

MacKay & Company and GenAlpha Technologies LLC have announced a strategic partnership to assist manufacturing organizations with maximizing their aftermarket profits and deploying e-commerce strategies with GenAlpha’s PartSpot offering.

MacKay & Company specializes in marketing research and management consulting in the commercial trucking, construction, and agricultural equipment industries. MacKay’s industry expertise fits GenAlpha’s manufacturing e-commerce products and services. Together the two firms will promote strategic planning and best practices for manufacturers seeking to dramatically improve their e-commerce presence.

MacKay & Company has a strong history working in the commercial vehicle industries, which are a very important segment of the market GenAlpha serves.

“GenAplha’s e-commerce capabilities are designed specifically for the manufacturers’ aftermarket, and this partnership will result in a strong collaboration that can aid larger OEMs in moving their technology strategy forward,” said John Blodgett, vice president, sales and marketing, MacKay & Company.

“Ensuring that you have a strong e-commerce strategy for your products, including original equipment and aftermarket parts, is quickly becoming one of the most salient and potentially challenging tasks OEMs are facing. MacKay & Company and GenAlpha represent a strong team that can have a significant impact on your e-commerce initiatives,” said Stan Eames, CEO, GenAlpha.

Features such as an integrated electronic parts catalog, BOM illustration hot-spotting, and interactive 3-D drawings make PartSpot a consideration when selecting an aftermarket e-commerce solution. MacKay & Company’s market analysis expertise covers components, distribution channels, and market trends for both original equipment and the aftermarket.

Together, MacKay & Company and GenAlpha offer a compelling level of expertise in moving manufacturers into the future of aftermarket e-commerce.

Sponsored Recommendations

Career Minded

The Peterbilt Technician Institute teaches you the skills needed for a lucrative and fulfilling career, transforming students into certified diesel technicians. Maximize your ...

Going Mobile: Guide To Starting A Heavy-Duty Repair Shop

Discover if starting a heavy-duty mobile repair business is right for you. Learn the ins and outs of licensing, building, and marketing your mobile repair shop.

Career Minded

The Peterbilt Technician Institute teaches you the skills needed for a lucrative and fulfilling career, transforming students into certified diesel technicians. Maximize your ...

Proactive Fuel Risk Management Guide

Download this informative guide to explore innovative techniques to prevent fuel fraud and misuse before it happens. Understand how to save 11% or more in fuel-related costs while...