Women in Auto Care, formerly the Car Care Council Women’s Board, announced the winners of the 2017 Automotive Communications Awards. The recipients were honored during the Women in Auto Care press conference and reception, which took place Tuesday, Oct. 31, at The Venetian Hotel during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
The awards applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and we look forward to next year’s submissions.”
Business-to-Consumer Awards
DENSO
“Win" - DENSO Iridium Spark Plugs - NHRA Champion Jason Line
Federal-Mogul Motorparts
Independent Testing Ad - More Than 5X
- Print or Digital Display Ad
Lumileds (PHILIPS Automotive Lighting)
PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads
- Direct Mail Piece or Campaign/Newsletter
Federal-Mogul Motorparts
Garage Gurus- Garage Forum Newsletter
B'laster Corporation/Radius Communications
Penetrant vs. Lubricant, What's the Freakin' Difference?
Federal-Mogul Motorparts
PartsMatter.com
- Video - Demo Video, Training, Educational
Dayco Products, LLC
Dayco - Timing Belt Replacement and Awareness
- Brochures, Booklets, Handouts
Traction Factory/Snap-on Tools
Snap-on PT850 "Goldilocks Storybook"
- Special Promotions/Promotional Events
Federal-Mogul Motorparts
#ThingsWorthBrakingFor Contest
Cowichan Auto Repair
Best Education Seminar
Federal-Mogul Motorparts
POS Repair Shop - Fel-Pro Leak Awareness Campaign
Lumileds (Philips Automotive Lighting)
Philips Automotive Bulb Look Up
Trico Products Corporation / Gelia
Defensive Driving 101 Shareable Videos
- Application for Mobile Device
Federal-Mogul Motorparts
Garage Gurus App for Mobile Device
Cottman Transmission and Total Auto Care
Transmission Physician Educational Video Series
- Media Outreach Towards Non-English Speaking Audience
Federal-Mogul Motorparts
Garage Gurus Training
- Media Outreach to Female Audience
EXTEND PERFORMANCE
Technician.Academy Podcasts
- Best 360 Degree Marketing Campaign
Autoshop Solutions
Silver Lake Auto & Tire Centers Integrated Marketing Campaign
Business-to-Business Awards
- Ad Campaign to Distribution/Retail Audience
GWC Warranty
Older & Bolder
- Ad Campaign to Technician/Repair Audience
Traction Factory/Snap-on Tools
Snap-on PT850 Product Launch
- Ad - Best Use of Graphic (to either distribution/retail or technician/ repair audience)
TFI Envision, Inc.
Standard “The Turbocharger” Multi-Channel Campaign
- Ad - Best Use of Copy (to either distribution/ retail or technician/repair audience)
Gates Corporation
Be System Smart Ad
Gates Corporation
Building Blocks Campaign
- Campaign (to either distribution/ retail or technician audience
The NOCO Company
NOCO Brand Awareness Campaign for Distributor Tradeshow
Autoshop Solutions
Building a Winning Culture: Bring Out the Best in Your Best
- Magazine Article - Technical
Mobile Air Conditioning Society (MACS) Worldwide
MACS Service Report October 2016
- Magazine Article - General Market/Special Interest
YourMechanic
Collaboration Over Competition: Dealerships and Disruptors Working Together
- Newsletter to Customer or "External Audience"
Federal-Mogul Motorparts
B2T/ Garage Gurus Monthly Newsletter
EXTEND PERFORMANCE
Respect is Learned
- Website - Analytics Showing Success of New Website
Marx Group
Marx Group Website
Brake Parts Inc/NAPA Brakes
NAPA Brakes Ultra Premium Coated Rotor Launch Kit
- Special Promotion and/or Promotional Event
MAHLE Aftermarket Inc.
MAHLE "Drive With the Original" Promotion
Lumileds (Philips Automotive Lighting)
Philips Ultinon Packaging
Purolator
Change Your Cabin Air Filter!
GWC Warranty
Accelerate
N.A. Williams
NA Williams Rep Link
TFI Envision, Inc.
TFI Envision, Inc. Standard “The Turbocharger” Advertising Campaign Case Study Video
- Media Outreach to Female Audience
EXTEND PERFORMANCE
Technician.Academy Podcasts
-
Best 360 Degree Marketing Campaign
MAHLE Aftermarket Inc.
Introduction of the MAHLE Original Gaskets Brand
