James Cameron, director of Avatar, and Ola Kallenius, chairman of the board of management of Daimler AG and head of Mercedes-Benz, showcase Vision AVTR.

Mercedes-Benz unveils new concept car

Jan. 7, 2020
The company teamed up with James Cameron, director of 2009 film Avatar, to debut Vision AVTR.

Automotive company, Mercedes-Benz, showcased an Avatar-inspired concept car Monday night during CES 2020 in Las Vegas. The announcement came from Ola Kallenius, chairman of the board of management of Daimler AG and head of Mercedes-Benz, before he left the stage only to come back riding in the new car on stage.

The futuristic car was created alongside film director James Cameron and is based on biometric connections with the goal of merging human and machine together. With the car being autonomous, it does not have a steering wheel or pedals. It is controlled by a touch pad on the center console.

The Avatar-inspired car uses sustainable material inside the vehicle as well as displays nature scenes on the dash, which Kallenius notes “blurs the borderlines between nature and [the] inside.” The car also comes equipped with aero dynamic, scale-like flaps on the outside, mimicking hair of an animal raising.

The presentation concluded with a glimpse of concept art for Avatar 2. The sequel is set to be released December 2021.

About the Author

Kayla Oschmann | Assistant Editor | Vehicle Repair Group

Kayla Oschmann is assistant editor for the Vehicle Repair Group.

With an education in journalism and public relations, Oschmann contributes to Fleet MaintenancePTEN, and Professional Distributor magazines, as well as VehicleServicePros.com.

Sponsored Recommendations

Fleet Maintenance E-Book

Streamline your fleet's maintenance and improve operations with the Guide for Managing Maintenance. Learn proven strategies to reduce downtime, optimize in-house and third-party...

Celebrating Your Drivers Can Prove to be Rewarding For Your Business

Learn how to jumpstart your driver retention efforts by celebrating your drivers with a thoughtful, uniform-led benefits program by Red Kap®. Uniforms that offer greater comfort...

Guide To Boosting Technician Efficiency

Learn about the bottom line and team building benefits of increasing the efficiency of your technicians in your repair shop.

The Definitive Guide to Aftertreatment Diagnostics

Struggling to clear aftertreatment fault codes? Learn more about different aftertreatment components, fault codes, regen zones, and the best maintenance practices to follow.