Phillips 66 Lubricants, one of the largest finished lubricants suppliers in North America, announced it will consolidate its Lubricants portfolio into two brands, Phillips 66 and Kendall Motor Oil, beginning July 1, 2016.
In an effort to strengthen relationships and drive strategic growth, Phillips 66 Lubricants, one of the largest finished lubricants suppliers in North America, announced it will consolidate its Lubricants portfolio into two brands, Phillips 66 and Kendall Motor Oil, beginning July 1, 2016. According to the company, transitioning away from a tri-branded strategy will help to elevate the profile of Phillips 66 Lubricants as a national lubricants supplier and better position it for the future. As a result of the consolidation, Phillips 66 Lubricants will optimize its product portfolio mix and develop a full line of lubricants products for every need under the Phillips 66 brand.
“We believe this new direction will help to build long-term equity for our brands and enable us to compete more aggressively in the marketplace,” said Bryan Faria, manager, Finished Lubricants. “Consolidation simplifies the brand portfolio, while also allowing us to increase marketing support for two distinct brands. We’re committed to building strong brand awareness and focusing our efforts to have greater impact and be more efficient overall.”
The consolidation affects only Phillips 66 Lubricants business; Phillips 66, Conoco and 76 fuels brands will remain intact.
Are you aware of the hidden costs lurking behind ignored maintenance? This eBook reveals how neglecting upkeep can inate repair bills, induce downtime, and harm reliability. ...
Are your KPIs driving real fleet improvement? Learn how to set smarter, data-driven benchmarks, track success like top-performing fleets, and apply proven strategies to optimize...
Fullbay's fifth annual State of Heavy-Duty Repair compiles insights from almost 1,000 experts and over 3,500 shops. If you aren't leveraging these proven data points, your competition...
Quality body repairs on medium- and heavy-duty trucks depend on the use of specialized adhesives, sealers, and other allied materials. Unfortunately, many shops face challenges...
