Sales Tip: A natural salesman

Jan. 14, 2015
Nick Hebert mainly talks about the tools when he visits shops. He sees his role as an educator.

Nick Hebert, Cornwell Quality Tools Dealer, found that as a previous tech, it made it easy to talk to customers. Being an avid race fan, a hunter and a fisherman, he can share a lot of his personal interests with customers. “You develop a relationship with the customers,” he notes. “I always try to make conversation with them. I know who hunts and fishes. I know who has babies. The customers seem to appreciate stuff like that.”

He mainly talks about the tools when he visits shops. He sees his role as an educator. “I never push a customer for a sale,” he says.

“It all came pretty natural,” he notes.

Sponsored Recommendations

Fleet Maintenance E-Book

Streamline your fleet's maintenance and improve operations with the Guide for Managing Maintenance. Learn proven strategies to reduce downtime, optimize in-house and third-party...

Celebrating Your Drivers Can Prove to be Rewarding For Your Business

Learn how to jumpstart your driver retention efforts by celebrating your drivers with a thoughtful, uniform-led benefits program by Red Kap®. Uniforms that offer greater comfort...

Guide To Boosting Technician Efficiency

Learn about the bottom line and team building benefits of increasing the efficiency of your technicians in your repair shop.

The Definitive Guide to Aftertreatment Diagnostics

Struggling to clear aftertreatment fault codes? Learn more about different aftertreatment components, fault codes, regen zones, and the best maintenance practices to follow.