Diesel Forward rebrands as Alliant Power
Diesel Forward is a provider of powertrain repair components and specializes in fuel, air, aftertreatment parts, and installation kits. Diesel Forward has been fueling its customers success since 1961 and has continued to evolve over the years from a service center to a nationwide integrator for critical engine components. In 2002, the brand Alliant Power was established as a result of a strategic partnership. From 2018 to 2022, Diesel Forward extended its footprint nationwide, which expanded its distribution by having warehouses in all four time zones to meet their customers’ changing needs. The company stated its growth is driven by its ability to facilitate faster, more successful installations and repairs of fuel, air, and aftertreatment systems.
“As the industry evolves, and demand for new products, new technologies, and new fuel and power innovations come, we will be ready,” Diesel Forward stated in a press release. It continued, “We will relentlessly continue to add all of the key critical engine components that our customers need to build their futures. We understand just how important it is that we are in total alignment with our customers and partners. This, of course, centers around products; however, we also recognize the need to make sure our organization’s brand is just as representative of our commitment to our customers as our growing product offering. Our entire team is very excited to announce that we are changing our name from Diesel Forward to Alliant Power.”
Alliant Power stated that it is dedicated to continuous company growth, and knows that product quality, service quality, and speed create superior competitive advantages.
“We treasure our reputation as a can-do culture, and work to infuse both excellence and speed into everything we do. We challenge ourselves and our partners to continually improve, so that together we can be recognized leaders in the markets we serve. Alliant Power, as the industry’s leading provider of fuel, turbocharger, and supporting components, supports its customers by providing premium products and service along with investments in connectivity, education, complete kitting solutions to maximize their profits and the end users’ experience, and product offering. Our product offering will grow to support the growth of our customers and the evolving industry,” the company stated.
The company concluded their announcement, stating, “We are committed to strengthening our foundation, evolving with the industry, and being the solution for future repair shops. We are making investments to bring faster and better service, parts, and solutions for our network and the end user. We will challenge ourselves and our partners to continually raise the bar with data and heart, so together we can continue to be leaders in the markets we serve. Alliant Power is committed. Alliant Power is adaptable. Alliant Power is ready.”
