Kenworth Truck Company launched an innovative and user-friendly new website – kenworth.com – that features the latest Kenworth truck technology and “The World’s Best trucks.”
“Our new website features a more interactive design that includes integrated videos and information about Kenworth trucks, advanced technology, vehicle options, Kenworth dealers, and more,” said Laura Bloch, assistant general manager for sales and marketing, Kenworth. “The redesigned homepage features a video and information on our new Kenworth T680 Next Generation truck. The website is easy-to-use and is designed to be a helpful resource for customers to learn more about Kenworth products and services.”
The Kenworth website offers major sections on Trucks, Innovation (Kenworth truck technology), Dealers, Parts & Services, and Resources. The Trucks section offers useful information on the full family of Kenworth heavy duty, medium duty, and battery electric vehicles that serve a wide range of customer applications. These Kenworth trucks include the Class 8 C500, T680 Next Generation, T680, T680E, T880, W990, K270 Class 6, and K370 Class 7 cabovers, as well as electric-powered options for both models; and the T270 Class 6 and T370 Class 7 conventionals. Downloadable brochures are available from the website.
The aerodynamic Kenworth T680 Next Generation – which offers fuel efficiency, performance, and comfort – is highlighted with an informative “Kenworth T680 Next Generation Product Development” video showing the T680 in action, a behind-the-scenes look at its development, along with more details about Kenworth’s most aerodynamic truck ever.
The Innovation tab – a new addition to the Kenworth website – offers links to a variety of technology options, including a zero emissions page, which features the latest information regarding Kenworth’s zero emissions truck models. The PACCAR Powertrain Technology page provides Kenworth customers information and a video on how PACCAR Powertrain products are designed to optimize performance and efficiencies for Kenworth trucks. The PACCAR MX-11 and MX-13 engines offer fuel efficiency, reliability, durability, lightweight design, and low cost of ownership.
The website also features convenient links to Kenworth’s merchandising and a Dealer page that features a search function to find the nearest Kenworth dealer, among other useful options.
