The Bridgestone R273 Ecopia is built with ENLITEN technology, allowing for improvements in tire wear and an increased use of renewable and recycled materials. The tire's new tread compound and design help reduce shoulder wear and improve removal mileage, while a new casing with low rolling resistance compounds and an improved four-rib pattern delivers an improvement in fuel economy over its previous generation. The tire will be available for fleets later in 2025 and in six initial sizes: 295/75R22.5, 11R22.5, 11R24.5, 285/75R24.5, 12R22.5, and 295/80R22.5.

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