Four Firestone-brand tires introduced as part of 'Those With Drive, Drive a Firestone' campaign.

Bridgestone introduces new tires

March 29, 2013
Four Firestone-brand tires introduced as part of "Those With Drive, Drive a Firestone" campaign.

Bridgestone Commercial Solutions, a business of Bridgestone Americas Tire Operations, released new Firestone-brand commercial truck tires for regional to long-haul use as part of the company's commitment to supporting drivers and small fleet owners with innovative, fuel-saving designs, fuel-efficient tread patterns and other features key to those seeking a lower cost per mile. The new tires coincide with the launch of a new brand campaign, "Those With Drive, Drive a Firestone." The new tires - FS, 820, FS591, FD691, and FT491 - meet EPA SmartWay and California Air Resources Board (CARB) fuel efficiency requirements without sacrificing removal miles.

"Small business owners want a product they can trust to help move their business forward -developing tires to meet that need is our primary focus," said Bert Jones, Manager, Product Marketing, TBR, Retread and OTR, Bridgestone Commercial Solutions. "These new Firestone tires are engineered with technological advancements to boost fuel efficiency without sacrificing removal miles. Add in excellent retreadability to extend casing life and it all adds up to a lower cost per mile."

Each tire features patented NanoPro-Tech polymer technology that limits energy loss for improved rolling resistance and optimum fuel efficiency.  Plus, an innovative sidewall design utilized in each tire reduces overall tire weight to improve fuel efficiency without sacrificing durability.

Additional features found in each tire include the following:

FS591 Steer Radial - Combines low rolling resistance tread and energy-saving casing design to optimize fuel efficiency. The FS591 also features a wide, deep tread and proprietary shoulder design for greater removal mileage and irregular wear resistance. The ULTI-Rib and Defense Side Groove(tm) designs promote smooth wear while a continuous shoulder offers long, even wear and lower rolling resistance. 

FD691 Drive Radial - Features a continuous shoulder design and high-rigidity tread pattern to promote long, even wear, helping increase tread life and lower rolling resistance. Flow-through design evacuates water to increase road grip. The tire's optimized bead design and proprietary compound found in the sidewall lowers rolling resistance and improves fuel efficiency throughout the lifecycle of the casing.

FT491 All-Position Radial - Features ULTI-Rib and Defense Groove designs to combat the initiation and spread of irregular wear. Sidewall protector ribs help protect the casing from curbing damage and abrasion. Plus, wider tread spreads load over a larger area, distributing footprint pressure to promote long, smooth wear. The wider design also takes a full-size drive cap when retreaded for extended life.

FS820 All-Position Radial - Features a rugged five-rib design to combat stone retention for longer mileage and retreadability, all-steel casing construction and cap/base compounding to help resist cuts and improve durability and retreadability, and multiple zigzag gripping edges to help promote wet traction.

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