Kwik Trip is the one of the largest convenience store chains in the upper Midwest. Headquartered in La Crosse, WI it operates in excess of 400 stores in three states -- Wisconsin, Minnesota, and Iowa. The first convenience store opened in 1965 in Eau Claire, WI, but the chain did not begin to sell fuel until 1970. From there, Kwik Trip focused on vertical integration creating separation from its competitors both in quality and value. Kwik Trip continues to grow through new initiatives like a strong focus on food and value priced commodities, as well as, its newest endeavor --Natural Gas and other alternate fuels.