Polk

COMPANY OVERVIEW

26533 Evergreen Rd, Suite 900
Southfield, MI 48076
United States
248-728-7000
800-464-7655

More Info on Polk

Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States.

More Info on Polk

Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States.

PRODUCTS & PRESS RELEASES

New IHS Automotive study forecasts more than 150 million connected cars on global highways by 2020
Nov. 29, 2013
'Five trends in five minutes' to kick off AAIA town meeting in Las Vegas Nov. 6.
Oct. 31, 2013
Total vehicles in operation to grow 5 percent by 2018.
Sept. 10, 2013
R.L. Polk & Co. holdings include Carfax.
June 10, 2013
Feedback demonstrates importance of technology in today's automotive aftermarket.
Oct. 26, 2012

Articles & News

Clean diesel trucks make up 28 percent of all trucks.
Aug. 13, 2013

Videos & Resources

This September report looks at U.S. new and used commercial vehicle registrations, and more.
Nov. 28, 2011

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All content from Polk

Note: Based on Polk's household loyalty among brands with at least 1,000 customers returning to market.
Ford continues brand loyalty leadership; Porsche most improved over Q1 2012
March 11, 2014
The demand for used equipment continues to be strong and continues to outperform new registrations.
Aug. 30, 2013
Note: figures are from July 1 each year.
According to Polk, the average age of cars and light trucks currently in operation in the U.S. has increased to 10.8 years.
Jan. 24, 2012