As a way of communicating with his customers, Mac Tools distributor Tim Lyons has adopted new technologies. He explains that it’s important to not let his ego, or “old-guy syndrome” get in the way of looking at new opportunities for his business.
“The one thing I can thank my 30-year-old daughters for? They made me start texting. I’ve started talking to everybody saying, ‘Just text me,’” says Lyons. “(Customers) don’t know what emails are, and they’re not calling when they’re 30 years old. They’re texting.”
Lyons, who has Wi-Fi on the truck for Internet access, also utilizes Facebook to communicate with his customers. He’ll post some specials, and also humorous or interesting car-related photos on his page throughout the week.
He’ll encourage customers to like his page by offering a small giveaway, like pocket screwdriver.
“I know some guys are really heavy into it, and I just probably won’t be that guy. But I’ll be a guy where that’ll be part of my overall piece.”
