Are fleets utilizing Ford Pro Elite?
According to Ford Pro, fleet customers are utilizing their services, growing the business unit overall.
“We're seeing increased loyalty,” Field said, referencing an increase in repeat order (RO) volume. “We're seeing not only increased RO volume from our Ford commercial base, but also an increase in the competitive make, which is very encouraging.”
Additionally, Field reported that their centers are seeing more of a variety of fleet work, too, which tells him the network can continue to grow.
“The mix of work is what tells me what's happening with that business,” Field explained. “If it's all municipal business one month and the next month I've got municipal plus I've got some energy company cherry picker trucks in there ... I know that we're starting to really tap into those markets and drive that differentiated experience across many different customers.”
Ford Pro plans to open 14 more Elite Commercial Service Centers by the end of 2025, with a goal to have 125 Elite centers across the U.S. by 2027.